I thought I'd blog about the seven deadly sins of layout, having seen some sinfully bad layout. So I turned to the seven deadly sins for inspiration. And the first one that comes up is... lust. Or luxuria in the original Latin. I quite like the idea of luxury, myself. I just never thought of lust as a luxury.
So I thought of how lust could be a sin in layout, and I had the strange thought: maybe lust could be a virtue instead. Don't get me wrong here: I don't think you need a row of scantily-clad cheerleaders to sell dog food. Although replacing the Australian iconic "dog on a tuckerbox" with a "Playboy bunny on a tuckerbox" might bring the tourists back.
But I digress. When you think of lust, what color do you think of? Me, I think of red. Well, it's hardly going to be fawn, is it? ;-) Even phrases such as "scarlet woman" are suggestive of red's pulling power in terms of lust. And let's face it, sex sells. (Although I'm still not sold on the idea of bikini models on packs of kitty litter, not even if they're sex kittens.) If you're still not convinced of red as a sexy color: ever seen a woman wear green lipstick?!
Adding warm reds, pinks and browns to your copy can have some merit -- for example, panels of a pale warm pink (less than 10% ssaturation) can be inviting. I've dedicated several chapters in my book to the strategic use of color -- use it wisely and well in your material, and sales can double.
Luxuria..l maybe it's not such a bad thing... ];-)
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2 comments:
For some reason I am left with the mental image of Lara Bingle in bunny ears saying "where the bloody hell are you" after reading this blog. I wholly concur... lust is a very healthy thing. Luxuria Maximus!
As a sign in the audience for "Dancing With The Tarts" said, "Lara Bingle, you make me tingle". Mmm. Must get some herpes medication. ];-)
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