Seven deadly sins of layout: Gluttony (gula)

Now, how does gluttony relate to layout?

Quite simply. Think of some food you would want to eat, does it look different to food you avoid? Obviously, yes. Several years ago, I worked with someone whose daughter was a food stylist (yes, there is such a thing), preparing food to be photographed. Here's a tip: you never want to eat food that can be photographed, it's invariably inedible. To get crisp looking vegetables steaming, they're usually prepared raw, with a microwaved tampon (!) inside under the vegies to provide the steam. That's one of the tricks to photographing food.

And there are similar tricks to preparing appetizing layout. I've used the word "appetizing" very deliberately here. Those secret techniqes that the food stylists use are nothing on the secret techniques I've written in the eBook to maximise sales. Just click on the link and download!