Seven deadly sins: Sloth (acedia)

How appropriate. I almost couldn't be bothered to write this blog. ];-)

As it turns out, sloth is very appropriate right now.

Last night I was reviewing a friend's copy for submission to a local paper (it was actually Rod at Tap4Health -- if you haven't checked out his site yet, go to http://www.tap4health.com/ -- I've got glowing reviews of his EFT practice and I'm planning on some more in the next few weeks).

But I digress. I've decided that sloth can be a virtue, if you can get it to work for you, so to speak. I can get sloth to work for me, and I think that's a major achievement. :-)

Most people are lazy. This is not automatically a bad thing if you know this beforehand. And when people are gazing through newspapers (or other print media), they don't want their eyes to do a lot of work.

Simple, really.

So it makes sense to make your copy laziness-friendly. Most of the advertisements I saw in the paper were anything but. They were busy -- lots of colour, hard to read writing, wayyyyyy too much happening. So I trimmed Rod's copy down -- I got rid of the rainbow background, changed a few fonts, and put my secret weapon in place. The graphic designer had worked very hard -- too hard -- and while he was hardworking, most prospects are not.

And if you want to know my secret weapon, buy the book. Because I'm too lazy to tell you any more! ];-)