Ever been tempted?
I'm talking about layout, of course. Tempted to put too much on; tempted to add picture after picture, paragraph after paragraph, font after font, and wayyyy too many colors. Ever seen layout that's busier than Grand Central Station?
That's succumbing to greed. Being greedy for extras, instead of being greedy for readers. And the more people read, the more sales you make.
So let me make a counter-temptation: be greedy for readers. Less is more. Cut back the number of colors in your copy to, say, four or less and see how you go. Classic colors (black, white, red) might be the way to go.
Less is more, which is why today's blog is short.
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